Hydrogen or Helvetica?

At the current show at the Contemporary Arts Museum of Houston, "GRAPHIC DESIGN—NOW IN PRODUCTION," there is a brief display on the use of typefaces in branding, much like our discussion in class.



What typefaces are commonly used in branding? The following "Periodic Table of Typefaces" attempts to rank such use in marketing, along with use in a broader professional setting. According to the designer, the number rankings are based on compiling various "best of" lists from around the internet... sources on the bottom of the graphic.

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