Sunday, September 29, 2013

Futura


   
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It was interesting to discover the use of Futura in many works that I knew very well. The font really accentuates a forward looking attitude with its simple geometric forms and near even stroke weights. 


Print advertisement for Volkswagen. Copy by Julian Koenig, art direction by Helmut Krone, Doyle Dane Bernbach, 1959

Kubric. 2001: A Space Odyssey, 1968.




The commemorative plaque left on the Moon in July 1969.



Wes Anderson. The Royal Tenenbaums, 2001.



Vampire Weekend. Modern Vampires of the City, 2013. The font is also used in this video from the album. http://www.youtube.com/watch?v=_mDxcDjg9P4


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